LAGOS — Content creators including Aproko Doctor, Taaooma, Layi Wasabi, Osas Ighodaro, Biodun Stephen, Bolaji Ogunmola and Shank Comics are billed to feature at PluggedIN 2026, an event that brings creators together with brands and advertising agencies.

The second edition holds on 22 October in Victoria Island, Lagos, and will be hosted by actress Bisola Aiyeola. It is organised by Woof Studios Africa with Insight Redefini, a Publicis Groupe affiliate. Panellists include Craze Clown, Jay On-Air, Kiekie and Winifred Nwania, alongside marketing executives from several consumer brands.

The organisers say more than 1,500 Nigerian YouTube channels had over 100,000 subscribers in 2024, but that more than half of Nigerian creators still earn less than $100 a month. The first edition, in 2025, was held with YouTube.